InsightNow

InsightNow was founded in 2007 with the purpose of collecting the voices of  customer and employees and using this insight to develop easy customer journeys for their customer’s customers.

As digital channels develop both the amount of feedback available and the richness has increased. Whilst their purpose remains the same our emphasis has moved from gathering structured feedback to a much greater reliance on understanding what customers are saying and feeling in their free text comments. They are able to unpack and classify comments into actionable themes with associated positive and negative sentiments to create a much more accessible and engaging means of understanding customer feedback that connects and resonates through all parts of of their clients organisation.

http://www.insightnow.co.uk/