Monthly Archives: November 2012

“AFL” – Chooses Sales Force Europe to Boost Its Sales in Europe

AFL Global Logo

AFL provides industry-leading products and services to the electric utility, broadband, communications, OEM, enterprise, wireless and transit rail markets as well as the emerging markets of oil and gas, mining, nuclear, avionics, medical, renewable and intelligent grid. The company’s diverse product portfolio includes fiber optic cable, transmission and substation accessories, outside plant equipment, connectors, fusion splicers, test equipment and training. AFL’s service portfolio includes market-leading positions with the foremost communications companies supporting inside plant central office, EF&I, outside plant, enterprise and wireless areas.

Founded in 1984, AFL is proud to offer engineering expertise, exceptional products and reliable service that help our customers improve their critical and electrical infrastructure. AFL has operations in the U.S., Mexico, Europe and Asia. The company is headquartered in Spartanburg, SC, and is a wholly-owned subsidiary of Fujikura Ltd. of Japan. For more information, visit

SFE’s mission is to increase sales in Europe and expand European business for AFL’s NOYES division. AFL-NOYES test and inspection products are designed to provide accurate results every time. They are engineered to endure outside plant environments, and feature intuitive user interfaces that provide quick results without complicated training requirements. Product lines include optical time domain reflectometers (OTDRs), loss test kits, inspection and cleaning, fiber identifiers, fault locators and more.

Sales Force Europe – “signs with Squirro, a AppExchange partner”

Squirro – – is the world’s first personal digital research assistant. Squirro scans multiple sources from Internet channels and social media, private databases and even internal systems such as and SAP to find the most relevant information on your topic of interest, then updates it continuously and automatically – including tools to clip, save, comment and share content in your own private workspace. The result is a living collection of curated content that enables better sales outcomes, more efficient research processes and improved customer relationships.

Squirro was developed by a team of passionate Internet entrepreneurs with high ambitions: To simplify the everyday need to find, remember, organize and share important information. They created Squirro following Memonic, the award-winning, online note-taking app and the Swiss search engine

“We are excited about this opportunity to work with Squirro,” declared Rick Pizzoli, SFE’s Managing Director. “Squirro is a very interesting application that we signed as result of our program to develop a specialized team for AppExchange Partners. We are actively focusing on this market sector, as it comprises many innovative companies that are keen to expand internationally.” SFE’s initial mission for Squirro is to develop the UK and Benelux markets.

Sales Force Europe – Outsourced Sales & Sales Force