SFE Goes Hipster; Is Hired to Sell E-Cigs Into European Retailer Channels
Vaping from e-cigs has become a worldwide phenomenon. And it’s 95% less harmful than conventional cigarettes, according England’s National Health Services; some European health insurance companies are actually compensating their policy holders to make the switch.
NEXVAP, based in Switzerland, has taken e-cigs to the next level with award-winning product design and trendy e-liquids — turning vaping it a fashion statement.
What SFE is Doing For NEXVAP
To help the company massively expand product distribution into consumer and electronics retailers, NEXVAP hired Sales Force Europe (SFE). SFE’s unique ‘on-demand’ sales model lets NEXVAP enter new territories quickly and cost-effectively. SFE’s experienced sales professionals bring with them established channel relationships, which speeds time-to-market from months to just weeks.
Read more about NEXVAP @ www.nexvap.com
TV Advertising Gets Better Metrics; SFE To Sell SaaS Analytics Service to Advertisers and their Agencies
At a time when advertisers are developing more cross-media campaigns, and the ‘second screen’ becomes a critical piece of every marketing program, Realytics brings detailed analysis and optimization of the TV channel. Better Metrics with Realytics develops an online analytics platform that accurately measures the ‘drive to web’ impact and ROI of a TV ad campaign.
Realytics has chosen SFE’s on-demand sales force and extensive buyer contacts to sell its SaaS service to advertisers and their agencies in Europe.
Realytics (www.realytics.io) develops and markets a SaaS analysis platform that allows advertisers to accurately measure the impact and ROI of a TV ad campaign and optimize their media plan. Decision making is facilitated by the provision of several KPIs and dashboards that allow easy comparison of TV spots according to the channel, day, time slot, and other metrics.
Read more at realytics.io
IneoQuest Hires SFE to Sell Video Analytics & Performance Monitoring Technology Throughout Europe
As video becomes more pervasive online, ISPs and telcos need to monitor online video quality and assure that subscribers’ multi-screen and OTT viewing experience is optimal. Enter IneoQuest. Video service and content providers rely on their pioneering methods and video analytics to ensure delivery of all video services including multi-screen and OTT, linear broadcast TV, and video on demand (VOD) to any device.
We are pleased to announce that IneoQuest has hired SFE to sell its real-time monitoring and analytics technology – leveraging SFE’s footprint of experienced sales professionals located throughout Europe.
IneoQuest proviced the world’s leading media companies and service providers with the critical insight needed to keep viewers engaged on any device, and across any network. Recognized as an industry leader and innovator by Deloitte, Red Herring, Frost & Sullivan and others, IneoQuest’s patented solutions continue to set the standard for measuring video quality and viewer behavior.
To learn more visit http://www.ineoquest.com/
THRON Expands Across Europe
Digital assets are the new crown jewels within a company, and THRON’s technology platform manages those assets – whether to provide an employee extranet within an enterprise or to power a new customer offering for a media company or telco. THRON’s platform simplifies digital content management and distribution and also analyses distributed content and usage behavior in order to make recommendations to improve communication efficiency.
With offices in London, Milan and Padua, THRON’s clients include Valentino, Canon, GlaxoSmithKline, RTL 102.5 Radio, MSC Cruises, Eataly, Generali, Levissima, Brunello Cucinelli, Furla, Carrefour, Giovanni Rana, Thun, Unieuro, Armando Testa, among others.
THRON is now working with SFE to expand sales throughout the rest of Europe.
THRON is the next generation Digital Asset Management solution for marketers to control content and know their audience.
THRON enables companies to efficiently centralize, distribute and leverage their content in real-time, across all digital channels, allowing brands to understand user interests and deliver relevant content to increase engagement and retention.
THRON provides customers with a full-scale solution to impact sales cycle, protect brand identity, increase user retention and boost business performance.
Read more at https://www.thron.com/en/