Software-based systems and media services for major Telcos, content owners and distributors. Sales Force Europe started by creating a three-month market qualification across Europe, the Middle East and Asia. Over the next few months, we drove ExtendMedia’s massive growth into new markets France, Poland, Belgium, the Netherlands, and Bulgaria. After a year of targeted European expansion, Cisco acquired ExtendMedia for $80 million.
“In a few months, Sales Force Europe allowed us to identify and qualify prospects in countries where real opportunities existed.” — Roger Sherwood, General Manager EMEA, ExtendMedia