On2 Technologies is a video codec company that builds advanced video compression technologies for desktop and mobile applications and devices, including for the Internet of Things. When On2 contracted Sales Force Europe, they were just selling to Europe online. We started with an agent in London and another in Paris, who worked to create a top 50 target customers list, which only targeted telcos, media, ISPs, mobile providers and manufacturers.
In the first year of our sales relationship, our honed channel and partner strategy saw European sales grow four-fold. In the second year of our partnership, On2 was bought by Google for $100 million!
“Sales Force Europe bought us a five-fold increase of our revenue in Europe in one year,” said Bill Joll, CEO of On2 Technologies, now a part of Cisco.