Tag Archives: sales force europe

Sales Force Europe to help PulseOn expand beyond Finland

PulseOn  is a spin-off from Nokia that was founded in November 2012 in Finland by five individuals with world-class expertise in all functional areas to be able to make their vision of the world’s easiest heart rate monitoring reality. The innovation got its start in the realization of how uncomfortable the traditional heart rate monitoring chest belts are and what little insight they actually give on one’s training – the average heart rates and graphs didn’t make much sense to the founders. In addition, PulseOn wanted to bring continuous heart rate monitoring available for consumers for the first time – not just during training, but also beyond.

The company’s current team of 13 researchers and experts in sensor technology, algorithms and mobile technology, have been working hard to bring innovation to market. PulseOn ground breaking wrist device will bring continuous heart rate monitoring available to consumers for training and beyond, with a mobile application transforming the accurate heart rate data into meaningful feedback on the effect of training on the user’s body, making it truly personalized.

Tarana Wireless

Founded in 2009 in the Silicon Valley, Tarana Wireless has pioneered the development of a carrier class Ethernet-based universal wireless transport solution that is unmatched in delivering deterministic performance at full capacity providing true Non-Line-of-Sight (NLOS) connectivity. AbsoluteAir was designed as a metro-scale and is a breakthrough innovation that provides ubiquitous coverage, unprecedented capacity and scalability, simplified deployment, zero-touch operation, and the lowest total cost of ownership of any NLOS product. It has the flexibility for use in a range of wireless applications including small cell backhaul, last mile fiber extension, multi-dwelling units, and tactical mobile operations.

Tarana has completed successful field tests of its products in multiple countries. AbsoluteAir products are included in the Cisco Small Cell Wireless Backhaul Ecosystem.

Tarana is a privately owned company that draws its academic roots from the University of California in Berkeley. By 2013, it had grown to 39 employees based in Santa Clara and Berkeley.

Presentation: Growth With Full-Service Sales Agencies

download SFE article Targeting The Right International Markets PDF Download

As a start-up, you and your management team are able to find your first customers by networking with your contacts in your target markets. After signing your initial references, you build your sales team to find new deals and to manage relationships with existing accounts. You soon face the dilemma of generating growth while managing time and costs. This problem is particularly challenging when expanding to international markets.

A specialized Sales Agency offers a practical solution to this issue, allowing you to operate at lower costs, faster time to market and reduced risks versus hiring direct. In addition, an agency’s representatives are immediately available and known entities. They are trained and selling in 1-3 months versus typically 6-12 months when hiring direct, generating revenue in 3-6 months from start, with no additional costs or legal overhead.

A good agency should also be able to offer you a full spectrum of sales services in all your target markets. Successful sales are the result of different complementary sales methods including local sales representation supported by push and pull marketing programs that boost sales efficiency.

The potential markets of a sales agency


The core of your market presence is an in-country Sales Representative with a deep experience of local business and of its practices and traditions. Becoming part of your own organisation (concept of ‘in-sourcing’), such a rep executes the strategies and tactics you define, represents your company to its best advantage and resolves local problems efficiently.

Senior in-country sales representatives have a solid experience and contacts in channel sales or direct sales in all major markets in across the world. A good agency should also offer sales management services and a range of sales and marketing support services.

Yet, in many cases, a representative can be more effective with the help of complementary push-pull marketing programs that create or stimulate demand generation and lead generation:

  • Digital Marketing pulls potential customers towards your website, making them aware first of your existence, then of your offering and its benefits. Methods include Search Engine Optimization (SEO), targeted digital advertising and professional presence on social networks such as LinkedIN, Facebook, Google+, etc.  The execution of such programs in local language is critical to establish notoriety in international markets.
  • TeleMarketing and eMail Marketing generate qualified leads by proactively identifying sales opportunities, by creating and nurturing professional contacts until prospects are ready for a proposal, and by realizing additional revenue opportunity from existing accounts. Telemarketing can also be used for appointment setting if your product is a complex system requiring your direct involvement in the sales process.

In short, the combination of effective methods from a full spectrum of sales services allows you to eliminate most of the risks and costs associated with international expansion, to immediately start business development, and to create a strong basis for future expansion.

Flexinets – “chooses Sales Force Europe to expand”

Founded in 2000, Flexinets is a Nordic MDO (mobile data operator) with offices in Sweden and Finland. With customers in Sweden, Finland, Norway and Denmark, the company’s services are deployed to approximately 100 000 users all over the world with a requirement for productivity on the road and structured control of mobility cost.

FlexiNets delivers Remote Access solutions including sales, customization, installation, integration services, hosting services and support. Connectivity is based on the iPass world leading WiFi network with over 2,190,000 access points and complemented with over 260 Mobile Data networks in 137 countries for global 3G access. Integration is provided to most available security (AV, PFW, VPN, and NAC) products and authentication structures. Customization covers the customer interface, billing, reporting and usage analyses.

Smith Micro – “selects Sales Force Europe for increasing international sales”

Smith Micro selects Sales Force Europe for increasing international sales. Founded in 1982, Smith Micro Software provides solutions that simplify, secure and enhance the mobile experience. The company’s portfolio includes a wide range of applications that manage broadband connectivity, data traffic, devices, voice and video communications over wireless networks. With 30 years of experience developing world-class client and server software, Smith Micro helps the leading mobile network operators, device manufacturers and enterprises increase efficiency and capitalize on the growth of mobile-connected consumers and workforces. Smith Micro’s Corporate Headquarters are in Aliso Viejo, CA.

Sales Force Europe celebrates its 10th Anniversary

Sales Force Europe was founded by Rick Pizzoli on the 3rd December 2003. In ten years we have relentlessly expanded organically, from the core of Western Europe to Scandinavia, Eastern Europe, Middle East, Africa and Latin America, with over 20 Clients currently under management.

Since 2003, we have constantly refined our in-sourcing approach; improved our engagement processes; added new sales services such as lead generation; and served over 100 Clients from the USA, Europe and Asia.

Today we have over 50 active sales and marketing professionals who help high-tech companies to launch, develop and expand their international business in market sectors such as Cloud/SaaS, Mobile Apps, Social, Security, Networking, Telco and Consumer Electronics.

Our plan for the immediate future is to move into new territories when required; add new sales representatives combining industry knowledge, sales and marketing expertise and operational experience; and expand into new sectors such as Smart Cities, Energy and Aviation.

We invite you to follow our progress on our new website, LinkedIN, Facebook, Twitter and Google+.

Sales Force Europe selected by Systancia to grow its international sales

Founded in 1998, Systancia is a French software publisher specialising in desktop and application virtualization, as well as cloud computing solutions. Systancia has gradually become a leader on the european market for virtualization solutions, with a capacity to innovate which ranks it among the leading players in this sector.

Systancia always strives to best meet its users’ needs, focusing on the technological value of its products and the close relationships between its teams and its clients. Recently, the French Deposits and Consignments Fund added finance into Systancia’s capital, enabling accelerated conditions for its international development.

Hibox Systems – “extends its collaboration with Sales Force Europe to Latin America”

Hibox Systems is a global provider of advanced interactive information and entertainment solutions for consumers and commercial applications. The Hibox middleware platform has been successfully deployed for IPTV and OTT use by hotels, ISP’s and broadband providers, along with healthcare facilities, ships and offshore oil platforms.

Hibox Systems is headquartered in Finland with an international business development office in Vienna, Austria. Since December 2007, the company has been part of Anvia Group, a growing ICT-group with 738 employees and a turnover of 115 MM € in 2012.

SFE – “engaged by DataPartner to accelerate business”

SFE engaged by DataPartner to accelerate business. DataPartner -established in 1987 in Finland- is a leading provider of software products for capital budgeting, financial modelling and valuation. The company also offers consulting services and training. Since the beginning, its focus has been on consulting and development of dedicated software for cash flow modelling. In Northern Europe, DataPartner is the number 1 software developer for capital budgeting. In Finland, 50% of the TOP 30 companies use DataPartner products. On a global level, DataPartner serves companies and corporations from all industries in over 40 countries.

Valkee – “selects SFE to increase international sales”

Valkee selects Sales Force Europe to increase international sales. Valkee is a health technology company focused on harnessing the benefits of bright light to the human mind and performance. Based on long-term scientific research and development work together with Finland’s Oulu University, Valkee introduced the world’s first bright light headset in 2010. Clinically tested to remove seasonal affective disorder symptoms from nine out of tenstudy participants, the Valkee user base has already grown to tens of thousands of people in 20+ countries.

Of all Valkee users, 87% recommend Valkee to others. Additional tests and studies concerning the effects of bright light on cognitive and physical performance and jet lag, among other areas, are planned and in progress. Founded in 2007, Valkee headquarters are located in Oulu, Finland.