Fractional executives like CEOs, CROs, CMOs, CFOs, and CTOs, are gaining traction as startups look to tap into high-level expertise without the cost of full-time leadership, offering a strategic way to save time and money early on by hiring experienced talent for only the hours or projects needed. These roles, often described as “interim,” bring in seasoned professionals to fill leadership gaps, build scalable processes, and mentor internal teams, while maintaining flexibility as the company grows. Veterans like Elizabeth Perry (Fractional CMO at White Bull Summits), Jaime Medina (CEO at The Startup CFO), and Gavin Page (Fractional CRO at Sales Force Europe) have seen it all- helping startups scale smart, transition smoothly, and avoid the pitfalls along the way.