Getting You to Europe Faster.
For 20 years now.

Your European expansion as a service. From international sales strategy to B2B lead generation to skilled sales outsourcing. All customized for you.

You don’t have time for slow. Neither do we.

When you are launching technology into another country, you have to succeed fast. You need customized sales strategies that work. Trusted lead generation. Local, qualified European networks. And you need them now.

We Get It

In 2000, Rick launched Europe for a San Francisco tech startup the old fashioned way: opening a London office and hiring or transferring employees. It was slow, expensive, inflexible. With limited reach into continental Europe. There had to be a better way.

He realized you need the right mix of in-country contacts, culture and language, tech skills, and business-savvy hunters. You need the right services and experts who can start selling fast. That's why he built Sales Force Europe 20 years ago to do just that.

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Now You Get It

Just add water. We are your instant European Business Development Director. We work with you to create the perfect blend of:

• International Sales Strategy
B2B Lead Generation, Inside Sales, Sales Engineers
100+ hand-picked, experienced Tech Sales Representatives
Field Sales and Channel Sales Outsourcing
• Regional Sales Management and Support

And we've been offering precisely this for 20 years now.

What We Bring You

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Your International Sales Roster

You have the great product and existing customer knowledge. We have the European business development services and on-the-ground tech sales agents to get you to new markets. Leverage our existing tech buyer networks and strategic partnerships to get there faster.

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Your Own Sales Agency

A fully dedicated, hand-picked international go-to-market team that reports directly to you. From sales consulting to lead generation to inside and field sales. Channel sales and IT distributers. With our regional sales management providing ongoing support. Close deals faster.

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Tech Specialization

SaaS. Telecommunications. Cybersecurity. Infrastructure. MarTech. FinTech. GreenTech. Our sales expertise is your strength. Take advantage of our deep domain knowledge, our local tech buyer networks, and our existing relationships with channel sales partners.

Deep Vertical Experience

Each of our senior sales representatives has at least 10 years selling tech in their target verticals, such as telco, finance, retail, and manufacturing. Working in the local language and culture. Over the last two decades, we’ve launched over 500 tech clients into more than 50 countries.

Full Visibility

Sales outsourcing doesn’t mean losing control. We love data. You get total insight into budget and sales activities with sales representatives directly reporting to you. Into your tools. And our regional sales management providing support. A single European contract and monthly invoice covering all your expansion costs.

Global Flexibility

Our adaptable European sales services and sales agents allow you to grow your expansion alongside each local market’s response. With true scalability. You even have the option to sub in any team member at no cost, or turn our team into your permanent hires, anytime.

Our Team

Rick Pizzoli
CEO & Founder
Gavin Page
Elena Centenera Ulecia

Your European Impact

SFE Headquarters:

Madrid, London

Regional Sales and Management Hubs:

Paris, Milan, Munich, Vienna, Geneva, Madrid, Barcelona, London, Helsinki, Stockholm, Instanbul, Amsterdam, Prague

Additional Sales Coverage:

EMEA: Rome, Brussels, Lisbon, Dublin, Copenhagen, Oslo, Athens, Belgrade, Warsaw, Vilnius, Moscow, Kiev, Istanbul, Dubai, Tel Aviv, Cape Town.

Americas: San Francisco, New York, Miami, Mexico City, São Paulo

Asia: Singapore, Sidney


Active, Experienced Tech Sales Agents in Europe 


Countries and Languages 


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2 HQs + 13 European Sales Management Hubs 


Tech Companies Scaled Since 2003


The Largest Full-Service Tech Sales Agency Dedicated to Europe

More speed. More expertise. Less risk.

Sales Force Europe helps tech companies expand globally. And we’ve been doing just that since 2003. We know what we’re doing.

One contract to cover them all. Four weeks to market. Senior tech sales representatives across Europe. All under your brand. The only sales outsourcing team offering pan-European full-service coverage.

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“Sales Force Europe bought us a ten-fold increase of our revenue in Europe in two years.”

Bill Joll, former CEO, On2 Technologies, acquired by Google

Make the first step toward growth today!

Expanding your business internationally is exciting and daunting. You want to take advantage of gaps in the market that you know you can fill. However, what if you don't research the target market thoroughly enough? What if you lack the resources to implement a marketing plan?

Sales outsourcing might be the answer for you. Sales Force Europe is the leading  B2B sales outsourcing company in Europe. Your expansion project will be backed by a company with over 20 years of experience in the industry.

Let’s get started on your expansion strategy today. Contact Sales Force Europe to book a consultation with one of our business expansion experts now!


What services does Sales Force Europe offer for businesses looking to expand into European markets?
Why should I consider outsourcing my sales efforts in Europe?
What types of businesses can benefit from Sales Force Europe's services?
Can I maintain control over my sales activities when outsourcing to Sales Force Europe?
How long has Sales Force Europe been providing these services?

Ready to scale your tech in Europe?

Schedule a call with our CEO Rick today.