Lead generation Europe gage with the arrow moving from prospect to customer

This Sales Assessment process brings your different teams together to agree on the current state and on the plan moving forward. It shortens onboarding processes and paves a way to success.

Sales Assessment includes working with our regional sales management team on:

> Your Unique Value Proposition: pitch reviews, criteria for/against your product, customer success stories
> Your International Strategy: OKRs/KPIs, your current sales pipeline, tools and management
> Your Marketing Strategy: Localized messaging, lead generation, pricing strategy, content

Lead generation Europe gage with the arrow moving from prospect to customer

Start your international expansion by gaining experienced, external insight into your existing processes, so you know what to fix, how to prioritise updates, and how to overcome bottlenecks. And how to adapt your offering to your new markets.

Our Sales Assessment gives you an external expert perspective on:

> Your Staff & Sales Opportunity: Current structure and competencies, metrics, training, interview key sales staff
> Your Competitive Landscape: Your product, sales and marketing, in new markets, new verticals, new locations
> Your Customer Feedback: We talk to your customers to hear their experience, identify any gaps, create use cases and testimonials

Lead generation Europe gage with the arrow moving from prospect to customer

Your Sales Assessment isn’t just about a one-country strategy. It’s about creating a repeatable, measurable strategy that can take you — and your tech — across Europe. By understanding where you are and where you’re going, you limit risk and increase speed.

Your Sales Assessment is ideally then put into effect by the Sales Force Europe go-to-market team. We have the existing buyer networks, tech knowledge, and grasp of local language and culture that gets your product in front of buyers in just four week.

Put your Sales Assessment on the ground with a custom combination of our other services:

> Lead generation and inside sales
> Field sales and channel sales
> All with regional sales management support reporting to you

Sales Assessment

Understand where you are. To get where you want to be.

Our Sales Assessment learns from your current people, processes, and product. Identifies gaps and bottlenecks. Highlights your strengths and unique value. Then builds 30, 60 and 90-day plans to bring your tech abroad.

Get Clarity

Bring together all the key players in your marketing and sales strategy. Clarify your messaging, strengths, and competition. Understand why you win and lose deals. Streamline inbound and outbound processes. Overcome bottlenecks. Everything in order before taking your brand abroad.

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Get Expertise

Your 30, 60, and 90-day recommendations come with decades of combined experience selling tech abroad. Leverage that to steer your go-to-market and product roadmaps. And to prioritize where to go first and how.

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Get Speed

By pausing your expansion for a week or two to reflect on where you are, you can get there faster. Have in your hands a customized sales playbook that allows for rapid onboarding of your new international sales team — around an agreed-upon goal. And set up any sales outsourcing partnerships for success.

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“At Sigma.ai we are planning our next phase of growth, and to support the expansion we engaged Sales Force Europe to undertake a Sales Assessment consultancy exercise. We felt that an independent assessment of our sales strategy and planning, sales processes, and proposals for marketing would deliver a positive action plan and validate/improve our approach. The output was in-depth and insightful, giving us a clear set of priorities from which we are better informed on how to engage with SFE on the wider execution of our strategy.”

Daniel Tapias, CEO, Sigma.ai
adobe logo

“The Sales Force Europe-Livefyre team hit the ground running and adapted well to the Adobe culture.”

Victoria Shaw, Head of mergers & acquisitions, integration, and staff, Adobe

Ready to scale your tech in Europe?

Schedule a call with our CEO Rick today.