Meet Clément Lottier, SFE’s expert in consumer-focused electronics and retail strategy. Based in southern France, Clément has spent years helping brands break into retail by introducing new product categories and educating partners on emerging tech. His work highlights the importance of strategic product placement, like positioning fintech devices near mobile accessories, and the role of trusted partnerships in building credibility. Clément’s experience navigating cultural nuances and retailer relationships makes him a key player in helping international brands succeed in complex European markets.