"Everyone knows they are supposed to be using it, everyone is spending on it, and most quietly feel they are not getting their money's worth," our friend and founder of Catalyst Peak Ventures Kenneth J. Grosso said. "I keep finding they are layering AI tools on top of a sales system that has no real process or methodology underneath, and AI does not fix that, it just speeds up the chaos."
No lies told! How are successful sales teams actually leveraging AI? They are fixing the go-to-market strategy, people and processes first. A disciplined sales process. Governance, training, communication and onboarding. Only then will AI make an impact at scale. (Plus of course compliance in Europe.)
Our CEO Rick Pizzoli sits down with our CRO Gavin Page and Kenneth, who runs an AI-first revenue advisory to talk about how, when, where and why to apply AI to enable sales reps and BDRs. All three reflect on what's working for them right now.