Getting You to Europe Faster

Your international expansion. From international sales strategy to B2B lead generation to skilled sales outsourcing. All customized for you.

You don’t have time for slow.

When you are launching technology into another country, you have to succeed fast. You need customized sales strategies that work. Trusted lead generation. Local, qualified European networks. And you need them now.

We Get It

In 2000, Rick launched Europe for a San Francisco tech startup the old fashioned way: opening a London office and hiring or transferring employees. It was slow, expensive, inflexible. With limited reach into continental Europe. There had to be a better way.

He realized you need the right mix of in-country contacts, culture, tech skills, and business-savvy hunters. You need the right services and experts who can start selling fast. That's why he built Sales Force Europe to do just that.

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Now You Get It

Just add water. We are your instant European Business Development Director. We work with you to create the perfect blend of:

• International Sales Strategy
B2B Lead Generation, Inside Sales, Sales Engineers
100+ hand-picked Tech Sales Representatives
Field Sales and Channel Sales Outsourcing
• Regional Sales Management and Support

What We Bring You

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Your International Sales Roster

You have the great product and existing customer knowledge. We have the services and on-the-ground tech sales agents to get it to new markets. Leverage our existing tech buyer networks and strategic partnerships to get there faster.

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Your Own Sales Agency

Fully dedicated, hand-picked international go-to-market team that reports directly to you. From sales consulting to lead generation to inside and field sales. With our regional sales management providing ongoing support. Close deals faster.

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Tech Specialization

SaaS. IoT. AI. Consumer electronics. Cybersecurity. Infrastructure, cloud computing and the edge. Our sales expertise is your strength. Take advantage of our deep domain knowledge and local tech buyer networks.

Deep Vertical Experience

Each of our senior sales representatives has at least 10 years selling tech in their target verticals, such as telco, finance, retail, and manufacturing. Working in the local language and culture. We’ve launched over 400 tech clients in more than 30 countries.

Full Visibility

Sales outsourcing doesn’t mean losing control. We love data. You get total insight into budget and sales activities with sales representatives directly reporting to you. And our regional sales management providing support. A single European contract and monthly invoice covering all your expansion costs.

Global Flexibility

Our adaptable international sales services and sales agents allow you to grow your expansion alongside each local market’s response. With true scalability. You even have the option to sub in any team member at no cost, or turn our team into your permanent hires, anytime.

Our Team

Rick Pizzoli
CEO & Founder
Gavin Page
Elena Centenera Ulecia

Your European Impact

SFE Headquarters:

Madrid, London

Regional Sales and Management Hubs:

Paris, Milan, Munich, Vienna, Geneva, Madrid, Barcelona, London, Helsinki, Stockholm, Instanbul, Amsterdam, Prague

Additional Sales Coverage:

EMEA: Rome, Brussels, Lisbon, Dublin, Copenhagen, Oslo, Athens, Belgrade, Warsaw, Vilnius, Moscow, Kiev, Istanbul, Dubai, Tel Aviv, Cape Town.

Americas: San Francisco, New York, Miami, Mexico City, São Paulo

Asia: Singapore, Sidney


Active Tech Sales Agents in Europe 


Countries and Languages 


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2 HQs + 10 Regional Sales Management Hubs 


Tech Companies Scaled Since 2003


The Largest Full-Service Tech Sales Agency in Europe

More speed. More expertise. Less risk.

Sales Force Europe helps tech companies expand globally. And we’ve been doing just that since 2003. We know what we’re doing.

One contract to cover them all. Four weeks to market. Senior tech sales representatives across Europe. All under your brand. The only sales outsourcing team offering pan-European full-service coverage.

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“Sales Force Europe bought us a ten-fold increase of our revenue in Europe in two years.”

Bill Joll, former CEO, On2 Technologies, acquired by Google

Ready to sell your tech in Europe?

Schedule a call with our CEO Rick today.