In today's constantly connected world, lead generation in the UK is getting harder and harder. With so many channels and messages competing for attention, lead cycles are getting longer and longer.
To succeed in this challenging environment, businesses need to adopt a multi-channel approach to lead generation. This means reaching out to potential customers through a variety of channels, such as email, social media, content marketing, and paid advertising.
But it's not just about being present on multiple channels. It's also about creating a seamless experience for potential customers, no matter how they interact with your brand.
This video will explore the challenges of lead generation in the UK and provide tips on how to develop a successful multi-channel strategy. You'll learn how to identify your target audience, choose the right channels, and create content that resonates with them.
You'll also hear from our very own CRO and expert in the field of lead generation Gavin Page who will share insights, best practices and the demand to be always GDPR compliant.