Data management is the crux of any lead generation strategy

If data is the new oil, then you simply cannot drive your SDRs to success without it. Big data management is essential to any successful international lead generation strategy. In this conversation we talk about how to leverage data to continuously improve your lead gen.

And don't forget, especially for any European lead generation strategy, it's essential to make sure any prospecting is compliant to GDPR and any other local regulations. When you have a smart lead gen strategy, it gets people on board without breaking any laws.

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