European business development is necessarily in constant evolution. That's because a successful lead generation strategy depends on careful data management and continuous improvement. It's also a blend of specialized, localized content, callers and researchers, building customer relationships across a series of carefully honed touchpoints, backed by data integration.
In this conversation, we get to meet Tim Perlerin, VP of Sales at our European business development partner BNZSA. Tim brings with him many years' experience coaching European lead generation and business development rep teams. In this first in a series of three videos, we learn from Tim the biggest challenges facing lead generation teams and how data may be the solution to many.