Are you thinking about expanding your SaaS business into Europe? If so, you're not alone. The European SaaS market is growing rapidly, and there are many opportunities for businesses of all sizes.
However, it's important to do your research before you take the plunge. Europe is a continent, not a country. Each country has its own unique rules, cultures, and languages.
That's why Robb Miller, a wildly successful SaaS sales and marketing leader, recommends outsourcing your outreach and sales process for a period of time before you go all in. This will give you a chance to test your product in the market and see if it's a good fit.
Outsourcing can also help you avoid the hassles and costs of setting up a European HQ. You can focus on developing your product and marketing it to your target market, while your sales outsourcing partner takes care of the rest.
In this video, Robb Miller shares his insights on how to outsource SaaS sales in Europe. He also provides tips on how to choose the right sales outsourcing partner.