Happy Anniversary to Us! 20 Years of Sales Outsourcing and Lead Generation in Europe

It has been a privilege to work with more than 500 tech companies over the last 20 years. Here's to decades more together!

Sales Force Europe, the largest full-service tech sales and European business development and sales agency, is celebrating its 20th anniversary this year. For two decades, Sales Force Europe has been instrumental in helping tech companies scale their businesses across Europe through sales outsourcing, channel sales, and international sales strategy and management.

Founded by Rick Pizzoli in 2003, Sales Force Europe has grown to include a team of over 100 sales professionals with an average of 10 years experience, each well-versed in the local language and culture. Over the years, the agency has helped scale over 500 tech companies, closing €250 million in revenue and reaching more than 50 countries.

Reflecting on the journey, Rick said, “I’m incredibly proud of the impact Sales Force Europe has had over the past two decades. Our commitment to providing the right mix of in-country contacts, culture, language, tech skills, and business-savvy hunters has enabled us to support our clients in reaching their international expansion goals efficiently and effectively.”

Some notable highlights in Sales Force Europe’s history include:

  • A ten-fold increase in revenue for On2 Technologies in just two years, leading to its acquisition by Google for $124.6 million.
  • Generating $1.6 million in new European business for Livefyre in the first year, $4 million in the second year, and $10 million in the third year, contributing to 40% of their global revenue. Livefyre was later acquired by Adobe, which permanently hired the Sales Force Europe account team.
  • Supporting ExtendMedia’s targeted European expansion, which ultimately led to its acquisition by Cisco.

Other tech companies that have benefited from Sales Force Europe’s expertise include Booking, Engie Impact, Yara, eero (owned by Amazon), ThreeKit, Algonomy, TrustArc, Fidelis, Swisscom, Hubspot, Smartling, TiVo, Ring Central, Streetline, Applause, Audiocodes, Seagate, and more.

In 2013, Sales Force Europe expanded its sales agency service offerings to include lead generation services and inside sales. The agency has a strong reputation for specialization in European business development for tech companies and works across sectors such as SaaS, Telco, FinTech, Cybersecurity, Martech, and Greentech.

Sales Force Europe’s origin story dates back to 1996 when Rick launched Europe for three San Francisco tech companies using a traditional approach—opening a London office and hiring employees. Faced with the slow, expensive, and inflexible process, Rick knew there had to be a better way to support companies in their European expansion efforts. This realization led him to create Sales Force Europe, a company built on the principles of metrics-driven sales planning, in-country expertise, cultural understanding, tech domain knowledge, flexibility in response to new markets, and a team of business-savvy hunters who could start selling fast.

Over the past 20 years, Sales Force Europe has continued to adapt and evolve to meet the ever-changing needs of the tech industry. As the company embarks on the next chapter of its journey, it remains committed to its mission of providing unparalleled sales and business development support to tech companies looking to expand across Europe.

This was originally posted on the Associated Press.

More News