Rebalancing Our Tech Sales Portfolio: What Hedge Funds Can Teach You About Global Sales Strategy

What Hedge Funds Can Teach You About Global Sales Strategy

Any savvy financial advisor knows the importance of a balanced portfolio, and this is also true for global sales strategies. In my next series of mini-blogs I will apply a variety of approaches to evaluate sales opportunities in Europe specifically for U.S. technology companies.The bullish "highs" in emerging markets ranging from Sao Paulo to Shanghai has been quite addicting for US corporations, the stock market, especially given the dynamics resulting from the US quarterly-earnings CEO fiat. I believe it’s time to re-balance our sales portfolio and return our attention to Europe, where there is a very specific export opportunity for America's most cutting edge technology companies, many of them early stage and venture funded.

Let's begin with the largest opportunity for technology companies, which is ITC infrastructure required for hosting the latest and greatest technologies -- whether it be the Internet of Things, Big Data, Cloud Computing, Cyber-Security, Smart Grid, or variety of enterprise applications delivered through mobile broadband networks.Seven of the top 10 most tech-ready countries are in Europe according to the 2015 Global Information Technology Report, published by INSEAD in partnership with the World Economic Forum and Johnson Cornell University. As a result of this infrastructure, European regions such as the Nordics, DACH, Benelux, and British Isles have higher percentages of their populations in knowledge-intensive jobs and workforces that can benefit from the mentioned technologies.This is where we come in. We offer American technology companies the ability to quickly and efficiently expand into Europe with flexible, on demand, senior sales managers with a rolodex.

You can put sales "boots on the ground" in Europe a lot more quickly, with less risk, and with a lower investment than if you tried to set up the whole thing on your own. We enable you to operate in multiple European countries at the same time, utilizing full and part-time in key countries. You can save money and certainly beat your American competitors to market while advancing your sales agenda in Europe. Stay tuned for more!

Albert M. Costilo

Vice President, Business Development

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