Rick Pizzoli interviewed by ZDNet: “How to build a successful sales force, anywhere in the world.”

"The number one rule in Europe is you need to hire within," says Rick Pizzoli, CEO of Sales Force Europe, based here in Madrid, who reminds that "London is not the States."

A a London HQ is no longer the formula for multinational success. Read on to learn how Sales Force Europe over the years has changed the face of global expansion through sales outsourcing.